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GARAGE ITALIA CUSTOMS AND BMW i celebrate Memphis Design with a special edition



Two new and unique cars have been presented by BMW i and Garage Italia Customs to celebrate the Memphis Design Group at the UniCredit Pavilion in Milan. With the exclusive BMW i MemphisStyle interior and exterior design on the BMW i3 and the BMW i8, Garage Italia Customs payed homage to the visionary style of the artistic and cultural movement that revolutionised the world of design in the 1980s.

BMW pursued a similar approach when designing the BMW i vehicles, questioning typical car design language, breaking new ground and redesigning vehicles from scratch. Electric vehicles of the first generation were predominantly intended to attract attention. BMW also adopted a new approach with regard to materiality. For example, we were the first car manufacturer to use carbon fibre reinforced plastic as new material for industrial series production.

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Oblique, horizontal and vertical lines along with hypnotic patterns and vibrant colours are the main characteristics of the BMW i3 and i8. Every element is perfectly aligned and the geometrical shapes flawlessly follow the curves of the bodywork of the two cars. Before the various painting phases, different masking was applied to each car in order to create the patterns. There are as many as eight layers of colour on the body which proves the complexity of the entire process.

Both interiors clearly confirm and express the same break-through and experimenting philosophy typical of the Memphis Design. The different materials chosen for the upholstery (technical fabric, Alcantara® and Foglizzo leather) are in strong contrasting chromatic matches. Bright colours, from orange to purple, green and yellow are the main features along with the tailored graphic patterns. Every single element of the cabin becomes an integral part of the artistic language that stirred the 80s and influenced design and decor over the following years.

The MemphisStyle Edition BMW i3 and BMW i8 are unique pieces. Garage Italia Customs offers the Design to BMW i customers upon request. After the Premiere of the special edition at Salone del Mobile in Milan, the BMW i8 MemphisStyle will be exhibited at Frieze New York 2017.

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