DC100 Sport Wins Autoweek Best Concept Award

Jaguar Land Rover displayed its global product leadership and brand strength by winning two of the most important media awards, fromAutoweek, at the 2011 Frankfurt Motor Show, one for each brand, Jaguar and Land Rover.

Land Rover DC100 Sport Concept

The Land Rover DC100 Sport and DC100 are new concepts from Land Rover which investigate the future possibilities of the iconic Defender.  The concepts capture the flexibility, adaptability and configurability that have always been key attributes of Land Rover and continue in today's Defender, but incorporate cutting-edge sustainable, and hi-tech materials. DC100 demonstrates the future of Land Rover capability and versatility. DC100 Sport is an active expression of freedom and adventure.

"These could not be designs from any other company. Defender became a global icon because of the integrity of both its design and engineering. In creating these concepts, we took the functional design cues from the past and reinterpreted them for the 21st century. These studies represent our thoughts on how we will forge an entirely new generation of Defender models which will prove that design can work in harmony with function."

-         Gerry McGovern, Design Director, Land Rover

"We debated long and hard about the "Best Concept" award," said Raynal. "We liked the Kia GT, and the Jaguar C-X16, but the DC100 Defender Sport concept came toFrankfurt as a complete surprise and in the end, we decided this was our winner. The DC100 Sport is loaded with a bunch of cool technology, such as a terrain scanner and a sonar-depth sounder for water crossings, just to name a few, and these are things Series I, II and III owners could not conceive of. We hope Land Rover builds it and sends it to the States," Raynal added.