Beetle and Up! on the Party Island
The auto giant Volkswagen has chosen Ibiza for the celebration of its annual global conference, from October 12th until November 4th. Over 11,500 visitors from 85 different countries will arrive on the White Island to enjoy a unique experience.
Volkswagen claims that Ibiza has been chosen because:
Volkswagen claims that Ibiza has been chosen because:
"It is a symbol of modernity and creativity, a very cosmopolitan society and very open to new cultures and new trends, which is precisely what we do in Volkswagen, to understand how an open and brand evolving contemporary while the world evolves. "
The conference is the ideal setting for the launch of two new models of the brand: the Beetle and Up!, the new member of the Volkswagen family.
Volkswagen want to introduce two new vehicle concepts, creative, impulsive, young and surprising, and introduce a network of dealers around the world a more emotional and innovative future for the brand, unveiling a whole new range of models.
The 500 guests will carry out daily dynamic tests on 300 units of these models which will be available for this purpose and will be staying at various hotels on the island, among which is Ushuaïa Ibiza Beach Hotel.
The hotel has been decorated especially for this international event: exposure inside vehicles is accompanied by a delightful background music provided by resident DJs, and their spaces have been transformed to house shops and sample spaces and meeting , while offering an extraordinary welcome to those attending the conference.
For more information on the New Beetle and Up! watch this space or check out our Facebook, Twitter and YouTube.
For more information on Ushuaia visit their website at www.ushuaiabeachhotel.com
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