May the 4th Be With You

Today is an unofficial holiday celebrating the George Lucas blockbusters, twisting the famous quote, "May the Force be with you" into "May the 4th be with you."

To celebrate Volkswagen is running a UK version of the Passat ad that made its world debut in the US in January and has already attracted more than 37 million viewers on You Tube.

"It's a charming ad," said Volkswagen UK's Communications Manager, Danny Hill, "with great music and the universal appeal of Star Wars, which everyone can relate to."

"The ad captures the imagination and ties in well with our message about the Passat's clever technology. It was such a success in the States, it seemed a shame not to share it with a wider UK audience.

In the iconic spot, a little boy in a Darth Vader outfit wanders his home in an attempt to use "The Force" on a variety of different items that include a doll, washing machine, exercise bike, doll and his lunch.

After growing frustrated with each failed try, his dad eventually comes home from work. The boy scurries past him to summon 'The Force' on the family's 2012 Volkswagen Passat. Little does he know that his dad is watching from inside and starts the car via remote. Instantly stupefied, the boy believes he's channelled ‘The Force’.

Watch the advert now.  

The new Passat is available to view now at Specialist Cars Volkswagen, for more information or to book a test drive please call your local dealership.