XIC Entertainment and ŠKODA UK earlier this month announced their three-year deal with Sir Bradley Wiggins Great Britain’s most decorated Olympian and former Tour de France Winner.
Sir Bradley will appear in all the new ŠKODA UK brand campaigns which will be made up of TV, press, digital and cinema over the coming months.
The partnership is quite a strategic one with ŠKODA starting its life many years ago as a bicycle company as far back as 1895. ŠKODAS passion for two wheel transport has never waned with ŠKODA supporting many multiple event sponsorships including: Tour de France – Tour of Britain – The Women’s Tour and as the main partner to Ride London.
As part of the partnership deal with Sir Bradley, ŠKODA UK will supply a Superb Estate SportLine 2.0 TSI 280PS DSG.
Watch this space for more news throughout 2017 – 2018 and 2019.