60 Years of Man & Van Commercial - Watch it here.
Volkswagen Commercials new TV ad campaign has launched in the UK celebrating 60 years of man and van.
The advert’s central theme is ‘60 years of man and van in perfect harmony’, an idea expressed using shots of classic and modern-day models. This combination reinforces Volkswagens unique heritage and promotes the premium feel of the popular range. The campaign has been devised to help achieve the Most Valued Van Brand objective of becoming first for awareness by 2015.
Volkswagen are already number one in the market for brand image, and this new commercial will help them become top of the list for brand recognition, too. Sold in 60 seconds The minute-long ad includes a range of Volkswagen vehicles, focusing on our halo product the Transporter, before finishing with a shot of the stunning Sportline. Throughout the ad van owners and drivers sing along to the classic Beach Boys song ‘God Only Knows’ – an iconic track, for an iconic Brand.
Talking about the commercial, Director Simon Elliott said: “I’m delighted to oversee the first Brand TV campaign in a number of years, which further underpins the values of Volkswagen Commercial Vehicles. This fantastic advert showcases our heritage, premium nature and stunning range – it even made the hairs on the back of my neck stand up.”
Watch the Commercial below:
