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Renault has reprised its role as headline sponsor of Clerkenwell Design Week, this year’s event taking place in London during 24-26 May.
Following the French vehicle manufacturer’s debut at the UK’s leading independent design festival in 2015, where it provided an exclusive insight into its unique ‘Life Flower’ Design Strategy and the journey from concept to reality, Renault takes its presence to an even higher level at the 2016 Clerkenwell Design Week with an emphasis on the influences that drive its ever-evolving design development and its commitment to ‘ingenious innovation’ and environmentally-compatible motoring.
Through an experiential stand, Renault will expand on its design strategy by demonstrating how it adapts to changes in motoring and lifestyles, while also exhibiting vehicles that epitomise the manufacturer’s pioneering and emotive approach to vehicle design language.
With a structural exoskeleton crafted from natural wood and occupying a prominent position in the approach to the main Spa Fields concourse, the highly distinctive Renault stand will showcase the futuristic EOLAB concept car on an interactive turntable. EOLAB is Renault’s environmental statement of intent – showcasing 100 patented inventions designed to reduce environmental impact by significantly improving aerodynamics, weight reduction and powertrain. Renault has already begun putting EOLAB’s innovations into production with the intention of them all filtering their way into affordable Renault production cars by 2020.
Renault’s stand at CDW 2016 also provides a fitting setting for the UK unveiling of the Renault Scénic. The new Scénic sets a precedent in terms of family car design with such innovative standard features as 20-inch wheels that aid aerodynamics and the clever interior storage features that contribute to the Scénic’s best in class interior storage space. Once again it continues to innovate in the compact people carrier sector – a vehicle segment it invented exactly 20 years ago this year.
The R-Space – the inspiration for the latest Scénic and the ‘Family’ petal of Renault’s ‘Life Flower’ design strategy – will be on display in a special structure that is designed to evoke movement and airflow.
Sharing the unique stand space – the design of which is inspired by EOLAB’s commitment to aerodynamics and efficiency – is an area dedicated to the work of the finalists in a design competition partnership between Renault and Central Saint Martins, University of the Arts London. Through the partnership, student groups of the renowned college who are studying MA Industrial Design have been invited to submit entries on how autonomous driving and the result of less driver interaction could impact on a car’s interior environment. The winning group will be announced at ‘Conversations with Clerkenwell’ – the Q&A evening that takes place on Wednesday 25th May and will have the participation of Groupe Renault’s Vice-President, Exterior Design, Anthony Lo.
In addition to engaging with guests on Renault’s design strategy and the philosophies that drive the brand’s relentless quest for innovation and design, Anthony will present the winning group with their entirely unique prize – the opportunity to have an extremely rare behind-the-scenes work experience placement at Renault’s Global Design Studios at the Renault Technocentre R&D facility in Paris.
Also making a return to Clerkenwell Design Week is the popular Renault Twizy shuttle service, where Renault is once again laying on a fleet of the vibrant, 100 per cent electric urban vehicles to transport the show’s visitors around the streets of Clerkenwell. The supermini-sized, multiple award-winning Renault ZOE will also be on static display and available for test drives – offering visitors a true experience of Renault’s leadership in electric vehicles. The ZOE demonstrators will be located at the Bourne and Hollingsworth building, providing on-the-spot test drives.
James Boyer, Marketing Director, Groupe Renault UK & Ireland, said: “Clerkenwell Design Week is a must for anyone with an interest in design and it’s the perfect platform for us to provide visitors with a rare, in-depth insight into how Renault constantly strives to innovate and bring affordable, environmentally-friendly motoring to all through cutting edge, forward-thinking design.
“We are very excited to once again be the headline sponsor of CDW and, after the success of last year’s event, are looking forward to introducing even more people to our unique design strategy.”
William Knight, Clerkenwell Design Week Show Director, said: “The partnership with Renault is a true expression of pioneering design thinking – not just the brilliant automotive design we'll have on show, but also the engagement Renault provides for Clerkenwell Design Week's visitors: The Twizys were a huge hit last year, the Spa Fields display will be a real draw and by working with Central Saint Martins there is the opportunity to peer into the future of design together. We're delighted to be working with a sponsor that has seized the opportunity to engage with the experience of visiting Clerkenwell Design Week and helped us with strategic development we've done for this year's show.”
Now in its seventh year, the award-winning ‘CDW’ has firmly established itself as the UK’s leading independent design festival and annually attracts the international design community to this small area of London for three days of exciting events. In 2015, the free event attracted 35,400 attendees – an increase of 10 per cent on 2014.
The Q&A evening on the 25th May will be followed by a chance to meet Anthony and the Central Saint Martins’ students during a drinks reception. For more details and to apply to attend this event please visit: www.clerkenwelldesignweek.com/conversations-at-clerkenwell
