CUPRA is shifting the market, mixing performance and electrification to take its journey into a new era with the launch of the CUPRA Born.
The first 100% electric vehicle from the unconventional challenger brand delivers an emotional design and instantaneous performance, while challenging the status quo.
“The CUPRA Born is a game-changer in the electric market and the impulse of the company’s transformation. Delivering stimulating design, instantaneous performance and offering an all-electric range of more than 500km, the CUPRA Born will contribute to reducing global CO2 emissions and meeting European targets. But it’s more than that,” said Wayne Griffiths, President of CUPRA and SEAT. “Through its emotional sportiness, we want the next generation of young challengers to be part of this transformation. That’s why CUPRA will use unconventional sales models to reach new people and take the CUPRA brand beyond the traditional.”
As well as typical ownership models the CUPRA Born will also be offered under subscription contracts, with a monthly fee that will include the use of the vehicle and other related services. It’s a move that will help CUPRA challenge the market.
The CUPRA Born’s stimulating design, electrifying performance and unconventional challenger character set it apart.
It marks a new era for CUPRA and joins the CUPRA range that together with the plug-in hybrid variants of the CUPRA Leon, CUPRA Leon Estate and the CUPRA Formentor, all use electricity to maximise performance.
The CUPRA Born is the next chapter for a new era. Bringing together advanced powertrain, battery management technologies to deliver instantaneous performance, with the design that helps CUPRA stand out. And it is the first model of the brand to be delivered to customers with a net CO2 neutral concept, where energy from renewable sources is used in the supply chain. The remaining emissions are offset by environmental and project investments certified to the highest standards.
Designed and developed in Barcelona, at the headquarters in Martorell, the CUPRA Born will go into production at the Zwickau plant in Germany starting in September.