The brand’s first 100% electric vehicle seamlessly augments CUPRA’s DNA pillars of design, performance and electrification, that will deliver a credible performance electric model.
“The CUPRA Born is a game-changer in the electric market and the impulse of the company’s transformation. Delivering stimulating design, instantaneous performance and offering an all-electric range of more than 500 kilometres, the CUPRA Born will contribute to reducing global CO2 emissions and meeting European targets. But it’s more than that,” said Wayne Griffiths, President of CUPRA and SEAT.“ Through its emotional sportiness, we want the next generation of young challengers to be part of this transformation. That’s why CUPRA will use unconventional sales models to reach new people and take the CUPRA brand beyond the traditional.”
It is the first model of the brand to be delivered to customers net CO2 neutral. Energy from renewable sources is used in the supply chain and the remaining emissions are offset by environmental and project investments certified to the highest standards.
The CUPRA Born integrates the most advanced and efficient electric powertrain technology available. There’s a choice of 150PS (110kW) 45kWh battery with a range of 211 miles*, a 204PS (150kW) 58kWh battery and an up to 231PS (170kW) 58kWh battery with ‘e-Boost’^, both with a 260 mile* range, as well as an up to 231PS (170kW) 77kWh battery with ‘e-Boost’^ with a 335 mile* range. (All ranges are based on official WLTP test cycle)
Fast recharging (125kW) is also possible, with 62 miles (100km) of additional range delivered in as little as seven minutes (77kWh battery only).
The performance is matched by its stimulating design. The front end’s character is defined by the styling cues taken from headlamps, the creases in the bonnet and the framing of the CUPRA badge, which combine to convey strength.
The dynamic character continues inside. The focus is placed towards the driver’s seat, as any CUPRA should be, but the cabin is designed to accommodate all occupants in style and comfort, all with an environmentally-friendly twist.
The interior is upholstered in a range of materials that deliver a premium, quality feel, including the standard bucket seats that use SEAQUAL® Yarn, made from upcycled marine plastics. The optional Dinamica bucket seats are also made from recycled materials.
From the CUPRA steering wheel (complete with satellite buttons on ‘e-Boost’^ models only) to the copper accents throughout, Born is every bit part of the CUPRA family.
The high-performance EV is ready for the increasingly digital world, integrating the latest-generation infotainment system, access to online services, an eco-system full of downloadable apps, safety and service features, as well as remote access.
Everything is accessed simply and intuitively from the standard, high-definition 12-inch ‘floating’ infotainment screen, or if you’ve stepped away from the vehicle, via the newly-developed“CUPRA CONNECT” smartphone application.
*All prices shown are the MDP (Manufacturer’s Direct Price), inclusive of VAT from CUPRA UK, a trading division of Volkswagen Group United Kingdom Limited. MDP includes: delivery charge, number plates, new vehicle registration fee, the first year's Vehicle Excise Duty and VAT (calculated at 20%). The MDP may change at any time (this includes where there are government changes in regulation and/or legislation). There may be a delay to any MDP prices displaying correctly on our materials.