Jaguar Land Rover has recognised that they must commit to becoming a more sustainable company and that starts with their two brands. CEO Thierry Bolloré announced Reimagine, Jaguar Land Rover’s new global strategy which will see the company “reimagine the future of modern luxury by design through its two distinct, British brands.”

For the Land Rover brand this means that they will welcome six pure electric variants of the current models in the next five years whilst continuing to be the world leader of luxury SUVs.

The group also aims to have net zero carbon emissions across supply chain, products, and operations by 2039 whilst the wider Tata Group intends to work with industry leaders to collaborate and share knowledge. This will allow them to explore clean energy, connected services, and software development leadership.

JLR have made a commitment to become “a sustainable-first, proudly luxurious, technology leader for the world”.