Special pricing for new vehicles tailored to Emergency Service and Armed Forces members
This initiative welcomes both Armed Forces members and individuals working in emergency services or the NHS. There are two distinct programs, and your eligibility depends on your employer. Current and retired personnel with either a DDS Card or a Blue Light Card can avail of these discounts.
If you meet the criteria for either program but are not yet a member, you can easily sign up for your card online today to unlock access to our exclusive Alpine new car offers
| Model | Versions | Total Member Discount | FOC Options |
| A110 | All | 4.00% | N/A |
| A290 | All | 13.00% | Free Alpine Vision Blue Paint |
| Model | Versions | Total Member Discount | FOC Options |
| A110 | All | 4.00% | N/A |
| A290 | All | 14.50% | Free Alpine Vision Blue Paint |
To enrol in the program, you will be required to fill out the registration forms on the Defence Discount and Blue Light Card websites.
To schedule a test drive or set up an appointment with us, please use the " book a test drive" feature through Defence Discount and Blue Light Card website.
