The Neue New: BMW Vision Neue Klasse​

Interior of the BMW Vision Neue Klasse
White BMW Vision Neue Klasse in a driveway surrounded by plants

BMW Group delivered the world premier of the BMW Vision Neue Klasse, showcasing what the next generation of vehicles from the core BMW brand will look like.

“The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalisation and circularity,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era.”

The “Vision Vehicle” was unveiled for the first time at the IAA Mobility International Motor Show in Munich and it embodies the clear design language that has been pared down to the essentials by using expansive surfaces and a few distinctive lines. This allows attention to be drawn to the iconic BMW kidney grille and the Hofmeister kink of the side window graphic which add to the overall BMW feeling.

“The design of the Neue Klasse is typically BMW and so progressive it looks like we skipped a model generation,” explains Adrian van Hooydonk, head of BMW Group Design.

With the model comes a fresh interpretation of the brand’s signature design elements, such as the double headlights, which transforms the front end into a single interaction area whilst lighting effect with three-dimensional animation initiates “intuitive interaction between the human and their vehicle as soon as they approach the car.” There’s also 21-inch aerodynamic wheels, exterior paintwork in “Joyous Bright”, and contrasting black side skirts and bumpers for a truly show-stopping look.

BMW Panoramic Vision will be available for the first time in the Neue Klasse and will lead the world with its technology in the same way that the introduction of the BMW iDrive controller and the BMW Head-Up Display did before it. Information is projected at the ideal line of sight for the driver across the entire width of the windscreen which can be interacted with by both the driver and the front passenger.

This will enrich the user experience and can also be customised whilst the new BMW iDrive is based on a highly integrated software architecture that consolidates the data related to the driving experience and infotainment with data from the vehicle’s electronics and electrical system and the BMW Cloud.

The light-coloured instrument panel supports the steering wheel, which is flattened at the top and bottom, as well as the Central Display with Matrix-Backlight in the outline of a parallelogram. A smartphone charging cradle and the glassy selector lever space on the centre console. The front seats are attached to the floor by a single bracket, freeing up additional legroom in the rear compartment, where passengers can enjoy the spaciousness created by having two individual seats. The design of the interior, which is completely free of decorative chrome or leather, helps optimise the carbon footprint of the production process.

The Neue Klasse is manufactured at the plant in Debrecen, entirely without fossil fuels and with a much wider use of raw and secondary materials produced with reduced CO2. High energy efficiency during the vehicle use phase will be ensured by optimising weight, air and rolling resistance, as well as through intelligent heat management, especially for the electric drive train, using sixth-generation BMW eDrive technology.

In addition to highly efficient electric motors, major advances in the new BMW eDrive technology include newly-developed round battery cells, with more than 20 percent higher energy density than that of the prismatic cells previously used. The sixth generation of BMW eDrive technology will improve the charging speed for Neue Klasse models by up to 30 percent, in addition to boosting their range by up to 30 percent. As a result of all these measures, overall vehicle efficiency will increase by up to 25 percent.

Electrification, digitalisation and circularity are the core elements of the transformation that is being actively shaped by the BMW Group and began with the electrified models of the BMW i brand. These are coming together in the BMW Vision Neue Klasse as it represents the whole range of technological innovations through which the BMW Group is demonstrating its future sustainability.