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The new BMW 1 Series is where your BMW journey begins. Designed for modern life, it brings together bold design, intelligent technology and everyday practicality in a compact premium package.
The BMW 1 Series is the perfect match for your lifestyle. Compact, connected and full of character, it is built for everyday adventures. Striking design details such as the illuminated kidney grille, curved display and confident proportions give the 1 Series a strong presence on the road, while smart features ensure every journey feels effortless.
The exterior of the new BMW 1 Series makes a confident statement with a bold, modern design that sets it apart in the premium compact segment. A newly interpreted BMW kidney grille, available with illumination, gives the front end a distinctive presence, while sharp lines and athletic proportions emphasise its dynamic character. The striking rear design further enhances its sporty appearance, creating a look that is both contemporary and unmistakably BMW.
Step inside the all-new BMW 1 Series and discover a driver-centric interior designed for comfort and control. The cockpit layout is clean and minimalistic, with a strong focus on ergonomics and ease of use. High-quality soft-touch materials and available SensaTec or Dakota leather upholstery create a refined and welcoming environment, while ergonomically designed seats provide excellent support, even during more dynamic driving. Despite its compact footprint, the five-door BMW 1 Series offers impressive practicality, with generous space for passengers and a versatile luggage compartment suited to everyday life and weekend escapes.
The BMW 1 Series delivers the pure driving pleasure expected of the brand. A range of powerful and efficient engines provides responsive performance, while the finely tuned chassis delivers sharp handling and a connected feel on the road. From balanced everyday driving to exhilarating performance in the M135i with xDrive all-wheel drive, the 1 Series offers a driving experience to suit every ambition.
The BMW 1 Series combines advanced safety systems with intelligent digital technology to support you on every journey. A comprehensive suite of driver assistance systems, including Automatic Emergency Braking, Lane Departure Warning and Parking Assistant with Reversing Camera, helps you drive with confidence in all conditions.
The digital experience is centred around the BMW Curved Display and BMW Operating System 9, providing intuitive control of navigation, media and vehicle settings. Optional features such as the BMW Head-up Display project key driving and navigation information directly into your field of vision.
During breaks from driving, integrated entertainment features allow you to enjoy high-resolution video streaming or AirConsole gaming on the central display, using your smartphone as a controller, ensuring every moment in the BMW 1 Series feels connected, informed and effortless.
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