CUPRA returned to Automobile Barcelona to showcase their latest innovations and announced that the name of the brand’s future urban electric car as the CUPRA Raval. It was previously presented as the CUPRA UrbanRebel and will be produced in Matorell from 2025.
The name of the model serves as a tribute to the Raval neighbourhood, which is a district in the heart of Barcelona, and is what the alphabet campaign by ROSALÍA hinted at.
Wayne Griffiths, CEO of CUPRA and SEAT said “The Raval is one of the most surprising parts of Barcelona. And today, we are proud that the brand’s future urban electric car will have its name and represent its spirit. Just as we did with the CUPRA Born, we now want to express the essence of the Raval and continue to inspire the world from Barcelona…The CUPRA Raval is not just another car. It is an invitation to a new generation, which expects something better. An urban, rebellious and 100% electric car, with its own character and linked to 'Gen Z’. Something that’s more emotional”.
The CUPRA Raval will be produced at SEAT S.A.’s headquarters in Martorell. The company will invest 3 billion euros into the plant’s transformation from combustion to electrification and produce electric cars from 2025 based on the Volkswagen Group's MEB Small platform. SEAT S.A. is leading the Small BEV cluster for different brands of the Volkswagen Group.