After the success of the MINI Countryman Plug-in Hybrid model, MINI has seen a great opportunity to add to their engine variety and join the electric revolution. The creation of MINI’s first electric car doesn’t come as such a surprise as this reflects the BMW Group’s NUMBER ONE > NEXT strategy. A strategy that focuses on creating electric vehicles which will be healthier for the environment.
“MINI is an urban brand and the fully-electric MINI the logical next step into the future,” says Oliver Heilmer, Head of MINI Design. “These initial sketches for the fully electrified MINI outline our vision of authentic design creating a bridge between the history of the brand and its electric future.”
The sketches show the car’s grille. Its hexagonal form is a signature MINI design element, but the closed-off interpretation is all new. Behind the grille, cooling elements are conspicuous by their absence – which means the grille can stay closed and therefore improve airflow. A yellow accent bar with an E badge in the same colour produces a powerful contrasting effect and identifies this as an electric MINI. The second sketch shows the striking wheel design of the fully-electric MINI, which has been carried over from the MINI Electric Concept – unveiled for the first-time last year – into the production model. The wheels take the motif of the accent bar on the radiator grille and add their own asymmetrical twist.
The BMW Group announced the development of a battery electric MINI production vehicle in July 2017. The first of these large-scale produced MINIs with battery-electric drivetrains will be available from 2019 – exactly 60 years after the launch of the classic Mini.
This model will ensure that electro-mobility is delivered in a way unique to the MINI brand with driving fun, style and individualisation at its core.