Alpine unveiled its vision of the electric hot hatch for everyday driving with the Alpine A290_β, opening a new chapter in Alpine’s enthralling history. Tapping into its motorsport heritage, the brand is moving into new segments starting with an urban sports car and embodies the brand’s strong stand and unwavering commitment to sustainable motor sports.
The decision to call the car A290_β is based on the Alpine brand’s global naming strategy. The names start with the letter A, followed by three numbers. The number 2 stands for the B-segment and the 90 stands for the brand’s future Lifestyle range. The Greek letter beta indicates an intermediate phase working up to the production vehicle’s official launch in 2024.
The A290_ β is the first full electric vehicle Showcar of Alpine’s Dream Garage and brings racing to drivers like never before. It features a steering wheel influenced by the one in the BWT Alpine Formula 1 Car and it’s “feel at one” philosophy brings three seats and a central driving position to blur the lines between road and race car in an unforgettable fashion.
Laurent Rossi, CEO, Alpine said “The A290_β is the first stage in Alpine’s new era, the first step towards the all-electric Dream Garage in 2024. This urban show car has rewritten the playbook for electric hot hatches. The A290_β is tapping into its rich legacy and ushering Alpine into the future, with an everyday experience of the motor sports spirit that has inspired the brand since its inception.”