When Perthshire became a little less Dull & Boring...

August 9th, marked International 'Dull and Boring Day' the celebration of the pairing of the two towns of Dull, Perthshire in Scotland and Boring in Oregon U.S. Instead of watching the paint dry to mark the occasion, Jaguar decided to mark the occasion by finally bringing some excitement to Dull and Boring...

Jaguar selected two local residents of Dull and another pair from boring. Each pair were given a new 2018 Jaguar F-Type R, the most dynamically capable and performance-oriented sports car in the Jaguar family line up, to add a little adventure and buzz to their lives by turning everyday journeys in Dull and Boring into a thrilling ride.

Dull, Perthshire, Scotland.
Boring, Oregon, United States of America

Dull, with a population of only 200 residents, sits only 35 miles above Perth and 77 miles north of Scotland's capital city, Edinburgh. Boring sits approximately 21 miles east of Portland, Oregon., and is home to 8,000 residents. The two towns, united by unexciting names, formed an international alliance in 2013 to boost the profile of each town.

Two local residents of Boring, Oregon
“Bringing the F-TYPE to the cities of Dull and Boring allowed us to have a bit of fun with the brand in a way that was relatable for Jaguar consumers in the United Kingdom and the United States.”- Joe Torpey, Communications Manager, Jaguar Land Rover North America.
Two local residents of Dull, Perthshire

The 2018 Jaguar F-Type offers driver-focused technologies and a broader model range than its predecessors, now comprising of 24 derivatives that include an all-new turbocharged 296hp Ingenium four-cylinder entry model, a number of supercharged V6 options, and the 200mph2 all-wheel drive 575hp V8 powered F-TYPE SVR.

Additional updates to the 2018 F-TYPE now include standard Jaguar InControl® Touch Pro™ infotainment which, thanks to its fast processor and automotive Ethernet connections, supports a number of additional apps and driver assistance technologies3. Debuting on the refreshed 2018 F-TYPE, Jaguar also now offers GoPro® connectivity on all 2018 model year vehicles equipped with the InControl Touch Pro™ infotainment system3.

Called ReRun, the new app is designed to be used off-highway, sourcing telemetry data from the car; measuring speed, lateral acceleration, gear selection, throttle and brake position, and overlaying this information into an easy to digest dashboard on video filmed with the GoPro camera paired and mounted to the car4. The high quality video – including a unique ‘highlights’ section – can be downloaded to the driver’s smartphone, creating a shareable record or the driver’s successes on track.

The New 2018 Jaguar F-Type R

Can you spot any of the local sites in Perthshire in the video below...?

The 2018 Jaguar F-TYPE will be available later this year. To enquire about adding some excitement to your daily drive, click the button below...