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“HELLO, MY NAME IS SAYER. I AM THE STEERING WHEEL OF THE FUTURE”



Jaguar Land Rover has revealed its vision of the steering wheel’s future; an Al-equipped, voice-activated steering wheel that’s removable from the car. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks. Named Sayer, after famed Jaguar designer Malcom Sayer, the steering wheel concept lives in your home and becomes your trusted companion – in a similar fashion to Amazon’s Alexa voice command device.



Imagine a future of autonomous, connected and electric cars where you don’t own a single car, but instead call upon the vehicle of your choice where and when you need it. That’s a future vision Jaguar Land Rover is exploring with Sayer, the connected steering wheel that could be the only part of the car you own.

Need to be at a meeting two hours away from home by 8am tomorrow? Simply ask Sayer from the comfort of your living room and it will work out when you get up, when a car needs to autonomously arrive at your door and even advise which parts of the journey you might enjoy driving yourself.

A beautifully sculpted piece of art, like every Jaguar Land Rover product, Sayer owes its name to one of the most prominent designers from Jaguar’s past, Malcolm Sayer, who worked for the British marque between 1951 and 1970.

All will be revealed by Jaguar Land Rover during the inaugural Tech Fest as Central St Martins, University of the Arts London - Watch this space!

Sayer: The Al-equipped, voice-activated steering wheel that’s removable from the car.