Pentland Land Rover Elgin is pleased to announce plans for a new state-of-the-art showroom, bringing customers more convenience, luxury and space. This new landmark building is the latest development in the success of the John Clark Motor Group, and the wider success of Jaguar Land Rover.

The development at Elgin will include more customer parking spaces and space for more show cars. As with all new Jaguar Land Rover sites, the interior is characterised by the use of luxurious materials and high-end furniture.

A new handover bay will also be created, where customers can have their cars revealed to them before driving directly out of the showroom doors. Elgin will also benefit from a new luxurious lounge-style waiting area complete with a coffee bar and wi-fi, as well as a paint and trim area where customers can browse options for their new car.

The new showroom will be built around Jaguar Land Rover’s new corporate identity, which puts customers at the heart of the retail experience with exciting architectural innovation, and a stylish, eye-catching scheme.

Currently being rolled out across Jaguar Land Rover’s entire global network, the new-look showroom design is timeless and contemporary. Both Jaguar and Land Rover’s range of vehicles sit alongside one another in one building, identified by a large glazed area and two large ‘arches’, painted in colours unique to Jaguar Land Rover – Sunshine Grey and Champagne Silver.

While the showroom upgrades are taking place, Elgin will shift its operations just a number of metres from the current showroom. The upgraded showroom is due to be completed in August.

Jeremy Hicks, UK Managing Director of Jaguar Land Rover, said: “The Jaguar Land Rover brands have seen enormous growth and success over the last few years, and we want all our retail sites to reflect the style, comfort and luxury that our customers experience in each and every one of our cars. What [retailer name] has in store with its this new showroom is really exciting, and we can’t wait for our customers to experience this brilliant new Jaguar Land Rover site.”