This site uses cookies and related technologies for site operation, analytics and third party advertising purposes as described in our Privacy and Data Processing Policy. You may choose to consent to our use of these technologies, or further manage your preferences. To opt-out of sharing with third parties information related to these technologies, select "Manage Settings" or submit a Do Not Sell My Personal Information request.
Nissan is bringing it’s unique e-4ORCE technology to European ski slopes with he creation of a special X-Trail e-4ORCE that has been extensively modified for the needs of mountain rescue.
The modifications include replacing the wheels with snow tracks, to give confidence in driving on slippery pistes, and the removal of the rear seats, to allow the installation of a stretcher to transport any injured skiers, plus a seat for a medical professional to ride in.
Elsewhere there is also a bespoke roof rack to carry an evacuation stretcher and snow shovels, a siren, flashing light bar, and powerful lights attached to the roof with additional lights on the hood. Wider front and rear fenders are integrated to accommodate the snow tracks and the front bumper has been adapted to carry a winch. The reinforced towing hook has been added to the front and rear bumper while you’ll find footboards on the sides to make access easier as this model is 23cm higher than the standard road version.
The idea was conceived to highlight the advanced electrified twin-motor e-4ORCE all wheel drive system which is set apart from traditional mechanical systems by its ability to change levels of grip in 1/10,000th of a second – approximately 1000 times quicker than a traditional all-wheel drive system.
The X-Trail Mountain Rescue is supporting a campaign in five European ski resorts under the banner of "Ride Responsibly". Nissan will promote courteous slope etiquette with the placement of digital signs which encourage snow riders to slow down where different slopes meet to reduce the risk of collision.
Similarly to signs that you see while driving, the signs will monitor the speed of the riders as they approach and display “Thank you” for those at a considerable speed or “Slow down” if they are going too fast. The X-Trail Mountain Rescue Vehicle will be displayed in a glass box at the popular Italian resort of Cervinia.
"The development of the X-Trail Mountain Rescue and the surrounding campaign is a bold and innovative way to help consumers understand the benefits of Nissan's advanced electrified all-wheel drive system e-4ORCE. Thousands of winter sports enthusiasts passing through the five ski stations will see and understand the peace of mind and poise that X-Trail equipped with e-4ORCE delivers on the road." said Coralie Musy, Vice President, Brand & Customer Experience, Nissan AMIEO (Africa, Middle East, India, Europe and Oceania) region.
She added: "Over and above the demonstration of the advanced Nissan technology, the campaign also has a wider purpose which is to encourage responsible behaviour among the community of winter sports enthusiasts. Nissan defies the ordinary – both in its use of technology, but also in the role it plays in society."
