New CUPRA Concept Car Unveiled

CUPRA has celebrated its first anniversary with the unveiling of a brand-new concept model: the CUPRA Formentor.

With a powerful name like this, we can only expect impressive things from this much anticipated model. As the first model developed specifically for the CUPRA brand, the Formentor will feature the latest driving technologies with a high-performance plug-in hybrid engine. These features combined are sure to create a truly unique driving experience.

This new model brings together the benefits of a performance car along with the qualities of an SUV, underlining CUPRA's position as an influential technology brand with one eye on the future.

CUPRA Formentor

Wayne Griffiths, CEO and member of the Board of CUPRA, highlighted that “CUPRA’s current success is a clear reflection of the brand’s popularity in the market”. Griffiths also stated: “CUPRA’s response is exceeding all of our expectations and we want to continue consolidating this special brand, which is winning over the most demanding car enthusiasts. Now is the time to go full throttle with CUPRA.”

The CUPRA Formentor will make it's world debut at this year's Geneva Motor Show, where the public will be able to appreciate it's unique design and sporty features up close and personal.

Stay tuned for more information on the new CUPRA brand and its plans for the future.

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