ŠKODA has announced that Paloma Faith will be the new face of their driven by something different campaign. Paloma will be heading up the ŠKODA Driver's Seat Initiative a charity relationship that will work with the Princes's Trust to improve young people's lives through music.
Faith is a perfect fit for the campaign as she is a creative individual that is not afraid to stand out from the crowd!
ŠKODA has chosen the 1969 hit song ‘Make Your Own Kind of Music’, as the soundtrack to support the campaign. Paloma has recorded her own version of the classic song that will feature in the brand’s forthcoming KAROQ TV ad that will air in March.
Paloma is excited to work alongside ŠKODA and the Prince's Trust, a charity that is close to her heart.
Kirsten Stagg, head of marketing, ŠKODA UK is delighted to be working alongside Paloma who she believes "embodies the Driven by Something Different attitude. She has an individual self-confidence, an infectious optimism, and a spirit that sets her apart from the rest."
Joe McCauley, Dealer Principle at Specialist Cars ŠKODA and Thomson and Potter ŠKODA added "I am excited that the brand will be carrying out a campaign that is completely different for the motor industry. At our dealerships, we strive to support local communities and welcome the partnership with Paloma and the Prince's Trust. Staff at both retailers are excited about this news and look forward to supporting the campaign at a dealer level."