Audi have identified that “Future is an attitude” and use it as their baseline to take steps towards making the brand more sustainable as the industry moves towards a greener future.
This includes the electrification of their models with the e-tron collection which offers all of the high standard that you’d expect from an Audi but with the added benefit of fully electric drivetrains.
As a company Audi have already started to form partnerships with other companies to put themselves at the forefront of innovation and premium mobility, including becoming the first ever innovation partner for Sky Sports. They’ve also partnered with collaborators who bring sustainability to their own work, such as Stella McCartney, to highlight the sustainability movement across industries.
Audi are measuring their progress in four different areas: Sustainability, Design, Digitalisation, and Performance.