This site uses cookies and related technologies for site operation, analytics and third party advertising purposes as described in our Privacy and Data Processing Policy. You may choose to consent to our use of these technologies, or further manage your preferences. To opt-out of sharing with third parties information related to these technologies, select "Manage Settings" or submit a Do Not Sell My Personal Information request.
Audi are famed for their ambitious and imaginative ad commercials, so their latest creative venture will come as no surprise.
In their latest ad shoot to showcase their small car range, they took their Audi A1 and A7 models for an ultimate test drive in a 60m long swimming pool.
Performing a number of synchronised swimming moves, the A1 mirrors the actions of the Audi A7, including a doggy paddle (involving a lot of wheel spins) and a dolphin (where they even leap into the air.) The main message behind this clever ad campaign was to demonstrate how smaller Audi models, such as the A1, contain all the tech and capability of a larger Audi vehicle, just in a more fun-size package.
"Our inspiration was synchronised swimming" explains Audi Marketing and Digital Director Benjamin Braun. "So we’re featuring an A1 and an A7 doing an elaborate dance around a swimming pool and spraying water everywhere as they do so."
