At Volvo we are very much still building on our legendary heritage.
Volvo started making cars in 1927 because they believed nobody else was making cars strong enough or safe enough for the roads of Sweden. Along the way they've come up with dozens of innovative ideas, some of which have changed the world. And it’s this commitment that drives us forward to the next great Volvo Cars idea.
Some of Volvo's innovations have literally changed the world—ever since Nils Bohlin introduced the three-point safety belt in 1959, an estimated one million lives have been saved.
Volvo's first car was the ÖV4— nicknamed ‘Jakob’— since the creation of 'Jakob' they've been using the best materials to create cars that are highly regarded not only for their durability, but for their outstanding quality.
Everything Volvo does starts with people, and they are very proud of the great personalities that have made Volvo Cars what it is, from our 1927 founders Assar Gabrielsson and Gustaf Larson, through to designer Pelle Petterson, who designed the iconic P1800 model.
Volvo drivers, are regarded as intellectual, academic, and highly refined individuals and that’s reflected in films, too.
In "The Family Stone," a family drama set in New England, virtually the whole (wealthy) family drive Volvos. And in the dramatic, intellectual films "Bee Season" and "Boiler Room," leading characters drive Volvo station wagons. And of course, who can forget the fabulous white P1800 in "The Saint," an iconic British television show.
When motoring enthusiasts discovered what tough cars Volvos are, they started to go rallying, and in 1965, a PV544 won the grueling Safari Rally. Following up that great win, a 122S Amazon took victory in the Acropolis rally in the same year. And in 1994, Volvo Cars shocked the motorsport world by being the first ever manufacturer team to enter an estate racing car with the 850.